AI startup co-pilot · built for founders in India

From idea to launch

Describe your idea once. Sarthi researches your market, shapes your brand, plans your numbers and finds funding that may fit, with a dated source behind every fact.

Free to start · Paid AI actions always show their cost first

Your idea

“A cloud kitchen in Pune that delivers home-style lunch boxes to offices in Hinjewadi.”

Your input

Next best step

Estimate

Break-even needs about 61 orders a day.

That's an estimate, so let's test it with a one-week pilot.

Example · Step 2 of 5 · Research & Plan

Free instant check · no sign-up

Is your idea ready? Find out in 30 seconds.

Type your idea in one line. Sarthi tells you what kind of business it is, the three risks to test first and one step you can take this week.

Or try one of these

A quick first read, not a verdict. Sarthi doesn't guarantee funding, approval or profit.

Every claim is labelled

Proof, not promises.

You always know where a number came from. Facts link to dated sources, estimates show their working, and your own inputs are never overwritten silently.

Fact · cited

From live web research, with a clickable, dated source.

Estimate

Calculated in code from inputs you can see and change.

Your input

What you told Sarthi. It stays yours unless you change it.

Assumption

A placeholder to test before you rely on it.

AI suggestion

A recommendation to weigh, never presented as evidence.

How it works

One sentence in. A plan you can defend out.

01

Describe your idea

Tell Sarthi what you want to build, for whom, and where. Plain words are fine.

02

Sarthi researches and plans

Market, competitors, brand, unit economics and funding options, each labelled by where it came from.

03

You take the next step

One clear action at a time, with progress always visible. You stay in charge of every decision.

Five workspaces, one journey

Everything a first-time founder needs, in order.

AI Mentor

Asks the questions a good mentor would, one at a time, and turns your answers into a founder brief the other workspaces build on.

Who pays: the office worker, or the company's HR team? It decides your price and your channels.

Research & Plan

Market, competitors and a lean business plan, with every fact cited and dated.

Brand & Ads

Names, logo directions, a voice and first ad drafts, each image priced before you generate it.

Finance & Funding

Costs, pricing, break-even and runway in rupees, plus government schemes that may fit your stage.

Overview

Your whole journey on one screen: what's done, what's next, and what needs your decision.

Explore the product

A mentor that shows its working

Warm like a mentor. Precise like an accountant.

Sarthi never promises profit, funding or approval. When it can't find reliable data, it tells you, and suggests what would fill the gap.

Can I get the Startup India Seed Fund for this?

This scheme may fitS1. You'd still need DPIIT recognition firstS2, and the incubator decides, not us.

Fact · citedAI suggestion

Your next step is one sentence away.

Describe your idea once. Sarthi takes it from there.

Free to start. Sarthi doesn't guarantee funding, approval or profit.